Direct Sales – Chapter 4

Learn about your product!

You will only gain the confidence you need regarding the products you are hoping to sell, once you have as much knowledge as possible about them.

Using the items yourself is obviously very important as you are then talking from personal experience. Listening to comments received from your customers is also critical and a way in which to gain more information without actually having to have first hand experience of some of the other items on the range. Keep notes on the products and constantly refresh your memory, particularly in the early days of your new venture.

Most direct sales companies will offer on-going training and it is in your interest to attend these training sessions and take written notes of what is being said. It is a proven fact that once you write something down, you are far more likely to remember it than just recording what is said onto your cellphone, or a recording machine. You can pick up so many tips and hints from other people who are selling the same products as yourself. They have obviously been successful with their sales, and you can always learn from hearing them talk about their experiences as well as beginning to know more about the products.

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Your new customers, knowing that you have only recently joined the company, will appreciate your offering to find out facts of which you might not as yet be aware. Instead of bluffing your way through if you are asked to give advice about a specific item, it is far better to offer to ask your area manager or local distributor for their help.  You will lose respect from customers if you pretend to know something regarding an item when you actually have no idea at all. Far better to make that contact with someone else in the company who has a lot more experience and who will be able to give you the right information for you to give back to your customer.

If you are selling a product which needs to be demonstrated, a good idea in the beginning of your career is to use some cue cards to help you.  I continued using cue cards all through my many years of direct selling as a means of keeping continuity for my demonstration, in the even that I was side tracked by customers’ questions. If you have your range of products displayed on a table, you can discuss each item in turn and once you have given the benefits and uses of a particular product, you actually need to place the cue card next to that item on the table. This enables the customers to come up to the table once you have finished your talk, and they can identify the product by the picture and will see the price as well. Usually you would have catalogues which can be used for making your cue cards by cutting out the relevant pictures together with the descriptions and current prices.

An important factor is that you need to be organized regarding your new career and this means organizing your thoughts before you address a group of potential customers. It is no good just handing out brochures and expecting people to understand what it is that would benefit them most. This is particularly relevant when it relates to products such as Tupperware, as make-up and clothing items are far more personal and everyone usually has a good idea of what will suit them and their particular taste. However, when it comes to household items the input of an expert (and you are aiming to be that expert sooner rather than later) is indispensable to avoid making an expensive purchase which becomes something of a white elephant. This is likely to create a resistance in the customer to purchasing anything from you again in the future. Taking their type of lifestyle and living situation into account, you will soon be in a position to give good advice on what they should buy to make their life easier and to save money. This will gain you their trust as you are not pushing for sales to benefit yourself, but have their needs in mind. Once again, it is a case of getting to know as much about your product as quickly as possible as well as listening to your customers.

Whilst you are still very new to this venture, it is far better to feel really confident and have first hand knowledge of a few products and offer to get feedback regarding others with which you are not necessarily au fait. Over time it is advisable to invest some of your monthly income in purchasing a variety of items across the range to use yourself in order to boost your confidence as well as your sales.

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If you are selling make-up items you will be able to help your customers by letting them try out samples to make sure that they make the right choice of colour or texture. If the company has samples available for you to buy, then that makes it easy for you. Otherwise you could buy some very small plastic jars and use them for dispensing a portion of a product (such as moisturiser, or hand cream, or shampoo) to give to your customer for them to try out. If they decide to buy the full sized product you will make back the amount you have spent in a short space of time. They also feel that you actually care about their decisions instead of expecting them to order only from pictures in brochures.  Again, as far as selling makeup is concerned, there are usually shade charts which you can purchase as sales tools which assist customers in matching products with their specific skin tone.

The bottom line is that you will grow your business much faster if your knowledge of the products you are able to offer is comprehensive and your customers come to trust you with the choices they make.  By going the extra mile to help prevent incorrect purchases, you will soon gain the respect of those people whom you are serving. Happy customers tell their friends and family. It is a fact that word of mouth advertising is the very best kind there is.

“Today Knowledge has power. It controls access to opportunity
and advancement.” – Peter Drucker (1909-2005)

Direct Sales – Chapter 3

Where do you find your customers?

You will no doubt be worried as to how on earth you are going to find people who will purchase the goods you plan on selling. The phrase which you will hear over and over again, regardless of which direct selling company you decide to join, is “your circle of influence”. This really means all the people you know who you could contact to tell them about your new venture. To start you off here is a list of potential contacts:

       *Family members                  *Friends

       *Neighbours                            *Parents of your children’s friends

       *Work colleagues                   *Church acquaintances

       *Gym acquaintances             *Local businesses

*Receptionists at your dentist, doctor, vet, hairdresser etc.

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No doubt you can extend this list, but this just gives you some idea of where you can start. The best thing when you approach a possible customer is to find out if there is anyone from whom they are currently purchasing the product you will be selling. If they do not have a regular representative then you can offer to drop off the current catalogue at the beginning of each new month.  They may not be happy with the kind of service they are currently receiving from their representative, and be very pleased to use you instead.

If you are attempting to get sales from the staff within an organisation, you should try to find a person who would be prepared to collect the orders for you and send them in to you once a month. They in turn would be responsible for collecting the money from those people who placed orders, so that you only have to work with this one person. It just makes the process much simpler than having lots of loose orders which have to be delivered individually. Each individual order will be packed by you with the name of the customer and amount owing easily visible on the package but you have one drop off point for all the orders for a specific company. The person nominated to collect the money from the individuals and to distribute their orders can be rewarded by you with small “thank you” gifts from time to time just to show your appreciation for their time and effort.

Don’t be shy about telling everyone whom you meet in the course of your day, what you are doing and how convenient it would be for them to be able to buy from you rather than spending valuable time searching for the product which suits them best at large retail outlets. You will sometimes be pleasantly surprised by the reaction you get from certain people. Many may have lost contact with someone who used to supply them with the products and have not yet found anyone else from whom to order.

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By utilising all the facilities which are so readily available these days, such as computers and smart phones, much of the time consuming drudgery which was part of direct selling in the past, is now history. How much easier it is to send bulk e-mails or WhatsApp messages to inform your customers of product specials, shortages, price changes as well as to remind them that the current order cut off day is fast approaching,  instead of having to phone each one individually. Personal contact is still very critical to building good business relationships, but there are definitely many benefits to being able to just send a message instead of always having to make loads of time-consuming phone calls.

When you are chatting to your customers, listen to what they are telling you and make a habit of keeping notes that you can use in future in order to make them feel that you actually care about them and that you remember what they tell you.  They will also assume that you have an amazing memory, whereas you have just saved relevant info regarding them, their families, and important facts which they have disclosed to you during conversations as well as their product choices. This makes for a far more personal relationship with customers and they will value your interest in them, apart from just the buying aspect. Index cards, or keeping the information on your computer – whichever method suits you, will serve the purpose just as well.

Once you have managed to get a reasonable number of customers ordering from you on a regular basis, just remember that it is far easier to keep your existing ones than having to find new ones. Also, happy customers will recommend you to their friends. Word of mouth advertising is the best form of advertising that there is, but people who have a bad experience will also spread the word and unfortunately often far wider than those who have had good service. Sad, but true.  Therefore, it is very important that, if you make a mistake somewhere along the line, apologise and correct it as soon as possible. A small token given to a customer who has been inconvenienced goes a long way to mending the relationship. Remember – the customer is always right!

“I do not think there is any other quality so essential to success
of any kind as the quality of perseverance.
It overcomes almost everything, even nature.
” – John D. Rockefeller