No-one can accurately predict how life will continue once this virus is under control, and the new phrase seems to be, “normal will be a different normal”. When it comes to how people will shop, then there is obviously the question of how will they feel about handling and trying products which have more than likely been previously touched by other shoppers?
I heard a radio discussion recently which involved the beauty counters of many up-market retail stores. The concern is that when one is given the opportunity to test certain cosmetics and fragrances, they could have been handled by someone who is carrying the virus. Items such as perfume testers are always a great temptation when one is browsing in a shop, but is it wise to pick them up and try them out? Lipstick testers as well as foundation samples are usually available for trying on one’s hand to get an idea of whether or not they suit your colouring. It could be that in the future people will be less inclined to buy their cosmetics from a store but might feel much happier choosing their products via the pages of a well designed catalogue.
The economy in many countries has been negatively impacted due to the coronavirus and we are likely to see many shopping centres with shops which have been forced to close down. The face of these centres could change completely, and it may be that shopping online or through a direct sales representative becomes more and more desirable. For anyone who has been looking for a way to earn some extra money, or to start a new career, then this could be the ideal time to start being involved in direct selling.
One needs to try to stay positive despite all the negative feedback with which we are bombarded every time we listen to a news broadcast or buy a newspaper. This is often a difficult call, but necessary if we are to avoid deep depression, and planning on doing something new could help lift the feelings of doom and gloom. Starting a new career is always full of challenges, but there are most definitely going to be a lot of advantages for your future customers when they are given the option of avoiding busy shopping malls by opting for distance purchasing instead. When it comes to being able to shop from the relative safety of one’s home, and even receive personal delivery of the products purchased, then the benefits are huge. Valuable time is saved, as well as having peace of mind that the products you are purchasing have not been handled by many. It is far easier to sanitize the packages and bottles when you receive your order than worrying about all the potential germs on items on display at beauty counters.
It isn’t only cosmetics which are handled by many when they are displayed in a retail outlet. What about products like Tupperware? Yes, to gain the full benefit of the products they should ideally be demonstrated by a well-versed salesperson but that necessitates a lot of handling by all and sundry who are keen to get the feel of the product being demonstrated. However, training customers in the use of the products can always be done in the form of written instructions or through an on-line video. The latter is something which direct sales companies need to take seriously at this time.
So, if you feel that direct selling is something which suits your personality and could benefit you financially as well as emotionally, then I trust that the foregoing chapters which I have produced will prove invaluable as you start out in this new direction. For those who are already involved in this kind of business, you may just find that reading through the relevant information is a memory jogger as well as a way for you to improve your sales skills.