Direct Selling after Covid 19

No-one can accurately predict how life will continue once this virus is under control, and the new phrase seems to be, “normal will be a different normal”. When it comes to how people will shop, then there is obviously the question of how will they feel about handling and trying products which have more than likely been previously touched by other shoppers?

I heard a radio discussion recently which involved the beauty counters of many up-market retail stores. The concern is that when one is given the opportunity to test certain cosmetics and fragrances, they could have been handled by someone who is carrying the virus. Items such as perfume testers are always a great temptation when one is browsing in a shop, but is it wise to pick them up and try them out? Lipstick testers as well as foundation samples are usually available for trying on one’s hand to get an idea of whether or not they suit your colouring. It could be that in the future people will be less inclined to buy their cosmetics from a store but might feel much happier choosing their products via the pages of a well designed catalogue.

The economy in many countries has been negatively impacted due to the coronavirus and we are likely to see many shopping centres with shops which have been forced to close down. The face of these centres could change completely, and it may be that shopping online or through a direct sales representative becomes more and more desirable. For anyone who has been looking for a way to earn some extra money, or to start a new career, then this could be the ideal time to start being involved in direct selling.

One needs to try to stay positive despite all the negative feedback with which we are bombarded every time we listen to a news broadcast or buy a newspaper. This is often a difficult call, but necessary if we are to avoid deep depression, and planning on doing something new could help lift the feelings of doom and gloom.  Starting a new career is always full of challenges, but there are most definitely going to be a lot of advantages for your future customers when they are given the option of avoiding busy shopping malls by opting for distance purchasing instead.  When it comes to being able to shop from the relative safety of one’s home, and even receive personal delivery of the products purchased, then the benefits are huge. Valuable time is saved, as well as having peace of mind that the products you are purchasing have not been handled by many. It is far easier to sanitize the packages and bottles when you receive your order than worrying about all the potential germs on items on display at beauty counters.

It isn’t only cosmetics which are handled by many when they are displayed in a retail outlet. What about products like Tupperware? Yes, to gain the full benefit of the products they should ideally be demonstrated by a well-versed salesperson but that necessitates a lot of handling by all and sundry who are keen to get the feel of the product being demonstrated. However, training customers in the use of the products can always be done in the form of written instructions or through an on-line video. The latter is something which direct sales companies need to take seriously at this time.

So, if you feel that direct selling is something which suits your personality and could benefit you financially as well as emotionally, then I trust that the foregoing chapters which I have produced will prove invaluable as you start out in this new direction. For those who are already involved in this kind of business, you may just find that reading through the relevant information is a memory jogger as well as a way for you to improve your sales skills.

Keeping up with Change

Sometimes I think back to the late 1960’s when, as a 19 year old I spent a few months doing temping secretarial work in London. Travelling on the underground from my aunt’s house in the suburb of Kew Gardens every day to get to the Daily Mirror offices I used to read all the adverts on the walls whilst going up or down the escalators at the various tube stations.  At the time there was a show on called “Stop the World, I want to get off!” That was many years ago, and that saying would seem to be far more relevant in this day and age.

Underground 1 350x222

We are constantly being bombarded with new ideas and new technology. In the 60’s things were so much slower although, at the time, we thought life was pretty hectic. Getting to work on time, meeting deadlines – if only we had had an inkling of what the future was going to be like, we would have looked at our situation in a totally different light! In some ways those years were paradise compared to the times we are living in now. The pop scene of the 1960’s took the world by storm and heralded changes in every area of life, particularly where the younger generation was concerned. Fashions changed, music changed for ever, and suddenly there was an expression coined which was known as “the generation gap”! Somehow, this had never had any relevance in previous times.

The old adage that there are only two certainties in life – death and change- can be pretty depressing. However, it depends very much on how one is able to cope with either or both of these facts. The former can actually propel us into facing each day with excitement, as it could be one’s last day on earth and therefore needs to be embraced and enjoyed to the very fullest extent. The latter is the one which can often cause the most stress and discomfort.

“ I have looked in the mirror every morning and asked myself,
‘If today were the last day of my life, would I want to do
what I’m about to do today?’
And whenever the answer has been ‘No’ for too many days
in a row,I know I need to change something.
” – Steve Jobs 

For the so-called baby boomers, there has probably been far more change to cope with than for any previous generation.  Social attitudes, technology, communication, medical advances – plus so many other areas which affect us on a daily basis have, in many cases, caused stress as well as improved lifestyle.

Change 3 350x222

Receiving up to date news items from all over the globe can in itself prove difficult to cope with. Years ago there was no such thing as the internet and we relied on radios and newspapers to keep us up to date. The situation that existed in many areas of the world such as the Iron Curtain (Eastern Europe) was so controlled that it prevented any form of negative news from being exposed to the rest of the world. This situation also existed in China. With the advent of the computerised office as well as the availability of the P.C., life changed forever. For better, or worse? That is a matter which could be discussed ad infinitum!

Today we hear about all the catastrophes affecting people in all corners of the world, from the moment we get up until we go to bed. Depending on one’s psychological makeup this can be devastating to one’s mental health or inspire one to try to make the best of a possibly challenging situation.

Then there is the pandemic of social media-itis. If you are unfortunate to suffer from this contagious condition then everyone else appears to be more beautiful, living a wonderful life, travels extensively, wants for nothing – oh yes? Scratch the proverbial surface and the truth is often a totally different story. So much can be said about this toxic situation but enough rambling for now – another time maybe!

“Is this where we’re heading…?” 

Change 4 350x196

“Just a thought!” \