Direct Sales – Chapter 8

Believing in your product as well as believing in yourself

The manner in which you handle the products that you wish to sell to your customers is very important, especially when you are actually demonstrating their usage. In this day and age where money is often in short supply and items are expensive, it is critical to show people that they are paying for quality items. This also relates to the way in which you package each individual order. I mentioned this in an earlier chapter, but cannot emphasise enough just how important this part of the business is. Imagine spending several hundred bucks of hard earned cash on some exciting new products and then, when they are delivered to you, it is very apparent that they were roughly shoved into a plastic bag and just tied at the top with a knot. In the case of cosmetics, this kind of handling could result in broken lids and spilt contents. Care and consideration are the operative words at every turn if you wish to be seen as a reputable sales representative.

So, you really do believe in the products you sell, and you have many satisfied customers to attest to their vast benefits. However, do you believe in yourself? If you have a difficult time where interaction with others is concerned, then it’s a good idea to make a list of all your good points and feed yourself positive reinforcement by reading and re-reading each one of the qualities you have listed. You might feel that you are a good listener, or have a great sense of humour, or have a passion for young children or animals. Every one of these is a very positive trait and something which makes you, and you alone, unique. We all have days when we doubt our capabilities but once you start making money through direct selling, you will be amazed at just how much more confident you feel about yourself.

It is a sad fact of life that many human beings take great delight in offering sympathy when those around them are having a tough time. They may wallow in hearing about your struggles when you first start your new endeavour.  It makes these people feel superior in many cases and doesn’t do much for your upliftment. What you really need is to be motivated to dust yourself off, ands to get out there and do something which makes you feel positive once again. To be told by others that they know how you feel (which is usually a lot of garbage) when you are struggling with  actually trying to get your sales going, or even having to cope with a difficult customer, isn’t going to solve anything. These so-called well- meaning individuals need to be avoided at all costs when you are going through a bit of a rough patch. Far better to read a motivational book of one kind or another or watch a movie which makes you laugh a lot or better still, go for a jog or a nice brisk walk! A nice glass of wine is often just what is needed when all else fails!

“If you have a voice within you say “you cannot paint”, then by
all means paint and that voice will be silenced.”
– Vincent van Gogh

Something else to avoid in order to feel confident and in control, is not to compare yourself and your sales with anyone else. This is not always easy when you attend sales meetings and recognition is given to those top achievers. Try to use times like this as a motivating factor which allows you to aim higher, knowing that if others are capable of doing so well in the business, then there is no reason  why you can’t do the same. It isn’t a case of comparison, it’s simply understanding that everyone has a different home life and for some, sales and making mega bucks is what makes the world go round. You may have a demanding family, and your selling business has to slot in with the needs of a spouse and children, and possibly even members of your extended family as well.

The best advice I was ever given was to only compare yourself with yourself. In other words, by keeping records of your previous months’ sales figures you, and only you, can decide to better those figures if you so wish. Your company will always be dangling that proverbial carrot in front of you and once they see your capabilities, that carrot becomes bigger and bigger! However, your success is in your own hands and it is up to you to either take up a sales challenge or just to ignore it and work at a pace which fits in with your personal life. The best part about working for yourself (and direct selling is working for yourself) is that, as your circumstances change over time, you can decide to spend more time and effort in increasing your business. You may even wish to become a sales leader and have a team of representatives in your group whom you train and motivate, and ultimately enjoy the benefits of their sales as well as your own.  Being involved in direct selling is an exciting world to be part of and you will probably be encouraged to attend training seminars over the years. The more you achieve and the more you receive recognition for your hard work and good results, the more you will find that believing in yourself, as well as the products which you promote, becomes second nature and your confidence will know no bounds.

I sincerely hope that the information which is contained in these chapters assists you in having a happy and productive time during your direct selling career. Good Luck!

“With realisation of one’s own potential and self-confidence
in one’s ability, one can build a better world.”
– Dalai Lama

Direct Sales – Chapter 7

Giving Quality Service

One of the first things that needs to be borne in mind as you enter the exciting world of direct selling, is that most of us have become used to receiving poor service far too often. If your aim is to strive to always give your customers the best possible service, then you will gain their trust and loyalty. It takes just as much time to do things properly as it does to be slapdash in your approach to anything you may be undertaking. Therefore, regardless of how small or large a customer’s order is, treat each one with the respect and gratitude which they deserve. Even a small order should be packaged with as much care as your biggest order of the month. To use a piece of curled ribbon to close the package and then to add a small handwritten thank you tag adds a very professional, personal touch.

DS 7-1 350x293

If possible, find out whether or not the customer is able to purchase the product which they wish to order this month, at a reduced price next month. By doing some homework (often by asking your area manager) you are sometimes able to tell your customer that, if they wait until the start of the next promotion then they stand to save a fair amount on their purchase. If you ignore this, and just happily place orders which you know may be reduced in the following month, your customer is going to feel cheated when they realise that they have paid more than they needed to had they waited a few weeks. Obviously, this doesn’t always work out to their benefit if they need the product in a hurry. However, they will probably appreciate the fact that you bothered to try to help them save some money.

Another tip is to keep a record of the kind of products which each regular customer seems to be interested in buying. Then, if you see a good deal coming up which includes these products, call them and inform them that they will soon be able to buy items in that range which may be of use to them. Once again, a small thing to do, but it can certainly gain you those much needed brownie points which put you ahead of many of your competitors out there in the sales world. There are always going to be many other people selling the same products as you, but by being one step ahead when it comes to service, this will pay dividends in the long run.

When a mistake is made on an order (and it can happen easily when you are tired, and keying in your product codes at night) then you have to do your level best to rectify the error without inconveniencing your customer. This often can be done with the assistance of your area manager if he/she is giving you the support which you need in this business. Sometimes the customer never even realises that you have made a mistake provided you correct the error as timeously as you are able. Should the worst case scenario be that the product which you mis-ordered or omitted is no longer available, then you need to placate the customer as best you can. Sometimes a small gift in apology may be enough as most people are relatively tolerant where genuine mistakes are concerned, especially if one is honest about the situation.

When someone asks you about a product which no longer seems to appear in the current catalogue, then do your best to find out for them whether it is off range, coming back soon, or totally discontinued. Then you may be able to offer them a suitable replacement item at a similar price. Once again, you are showing that you care about their needs and concerns and, by getting back to them speedily, you will be held in high regard as far as customer service is concerned.  Never be slow at getting information back to your customers, as it takes very little time to pick up your phone and explain to them what you have found out.

“I never dreamed about success – I worked for it.
– Estee Lauder

Most importantly, and I am sure that I have mentioned this in a previous chapter, always do what you promise to do. If you tell a customer that you will deliver her order on a certain day at a specific time, then make sure that you fulfil your promise. If you are running late, then make sure that you inform the customer so that they are not hanging around waiting for you and getting agitated by the delay. Everyone’s time is valuable, and you need to bear this in mind at all times. When you phone someone, it is courteous to ask them whether or not this is a convenient time to talk to them before you start trying to engage in conversation. If you are unable to speak to them on the phone, then an sms or WhatsApp  message or voice note can be used as an acceptable substitute on certain occasions. Bear in mind though that nothing is better than actually speaking to another person rather than relying on the sending of messages. Too often it happens that the meaning of a message is misconstrued due to the lack of tone. Something might appear to be rude or abrasive when it is only read, whereas when one speaks there is feeling in the words being used.

When you treat your customers well they will tend to have a good feeling towards spending their hard earned cash when buying your products. We have all had experiences with bad salespeople when we have been forced out of necessity to purchase something from them and then feel cheated by the way in which we have been treated by them. The more money that we paid makes the experience the more sickening. What a difference it makes when the salesperson goes one step further than necessary just to make the entire interaction a “wow” one! This tends to be far too rare in this day and age, but you can re-invent the wheel and show your customers just what good service is all about.

DS 7-2 350x233

One final point and that is to try to put yourself in the shoes of your customer, so to speak, and to imagine how you would like to be treated, and what would make you, as a customer, become loyal to this particular salesperson. Loyalty is as rare a commodity as good service these days, so it is no mean feat to gain customers who are unlikely to start buying your range of products from another sales agent. With a little bit of caring and doing the job as best you can, there is no reason for you not being respected for what you are doing out there in the world of direct selling.

“We are what we repeatedly do. Excellence, then, is not an act,
but a habit” – Aristotle (Greek Philosopher)DS 7-3 350x345